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I’ve been working with a business coach for a little over a month now.

He’s been helping me look at things a little differently than I used to.

To generate more revenue from my website, he suggested I start selling a course.

After writing the copy and creating a landing page, I asked him if the next step was to build the course.

He told me that I should sell the course before developing it.

That’s not how I used to do things. I used to create eBooks and courses around subjects I felt my audience wanted to know about. And those products did okay.

The best thing that came out of that was my book, The New Music Industry: Adapting, Growing, and Thriving in The Information Age, which has some legs of its own.

And while I’ve had a trickle of sales with other products, and my customers have even told me they’re great, they haven’t made me a ton.

A lot of my revenue has come from writing articles, website and graphic design, video editing, consulting, marketing, and the like.

Not that there’s anything wrong with that, but I’ve always wanted a successful training product too.

I was a bit stumped on how to sell a product that doesn’t exist at first. But I soon realized the selling process is exactly the same.

1) Create a landing page. 2) Write compelling copy. 3) Tell everyone you know. 4) Keep promoting and selling.

It’s funny that we should even think there’s more involved in the process.

Selling the course will help you validate the need for it. It tells you you’re doing something right.

If it doesn’t sell, you can always go back to the drawing board. Nothing lost. You scrap the idea and come up with a new one.

That’s how to sell a product that doesn’t exist. It’s just like selling a product that does exist.

David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, and music instruction. Today, he works as an online marketing strategist and consultant, helping companies create compelling content to develop relationships with their target market.

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