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In business, the customer is always right. Or are they…?

Recently, I’ve had a few edit requests on the posts I’ve written for clients. That prompted me to write about content specifications.

It’s not a difficult issue to sort out. You can hire an in-house editor who understands your business and jargon and have them fine-tune the content. You can be more specific in the instructions you supply the writer. You can pay the writer for edits so they’re more willing and likely to prioritize your project. If you wish, you can also move onto a new writer.

I don’t like wasting time. I don’t like my clients wasting my time either.

I know that might sound a bit cold. But sometimes you must push back.

It’s one thing if you’re asked to do a quick edit. Quite another when you need to do a complete rewrite you won’t even be paid for.

If I’m asked to rewrite an entire post now, my process is to push back. If the whole darn thing isn’t any good, something was clearly lost in communication. Either you didn’t give me the information I needed, or I completely misinterpreted it.

I’m happy to admit when I’m wrong. I make mistakes. I’m human.

But if I suspect you don’t have your poop in a group, I will push back.

What about you?

David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, and music instruction. Today, he works as an online marketing strategist and consultant, helping companies create compelling content to develop relationships with their target market.

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