Do you tend to overthink everything?
Do you think yourself into anxiety or depression? Do you have trouble sleeping at night because your thoughts are racing?
We have a convenient way of diagnosing these symptoms. Psychiatrists call it bipolar disorder.
But the truth is we all overthink things at times. It isn’t just a disorder in the DSM.
And the more we perceive to be on the line, the easier it can be to overthink. You could easily obsess over: New love, a pending business contract, an exciting opportunity, a problem at home, unpaid debts, and so on.
But overthinking creates resistance. Resistance quickly blows up as we add more fuel to the fire. Soon, your thoughts are headed in a very dark direction.
Certainly, we all suffer from time to time. That’s just how things are in the world. But the type of suffering that comes from overthinking is self-administered. We do it to ourselves.
If you’re doing the right things, and you’re doing the best you can, it’s time to leave the thinking to the universe. It’s time to trust, allow, and accept.
The same can certainly be said for any marketing campaign you ever run. You’ll plan. You’ll execute. And the results are uncertain until the day the campaign ends. You have no idea what’s going to happen.
The problem is we overthink. We endlessly tweak. And we think our resistance is helping the project succeed, but it’s just making things worse.
You can’t know how things will turn out until the campaign is over. And when it is, you get to assess and tweak for future campaigns. It’s a learning experience.