How to Increase the Efficiency of Your Content Production in 3 Simple Steps

Hey, content marketer!

Regularly producing fresh, valuable content for your readers can be quite laborious.

If you’ve ever wondered how you can increase the efficiency of your content production, you’re about to learn three simple steps you can take to make it happen.

This guest post was contributed by Avinash Nair, digital marketer at E2M, one of India’s fastest growing digital marketing agencies.

If you have something you’d like to share with our community, we hope you’ll consider writing for us.

With that out of the way, take it away, Avinash!

Once you sail through the Monday blues, it’s time to start feeling the famous Friday fatigue or fever. It’s a wonder you get so much accomplished in a week.

But there is always room for improvement. It’s possible to 3x your productivity by implementing the following three simple hacks in your content production efforts.

And no, I am not going to talk about those lame productivity hacks that accomplish nothing, but strong ideas that will resonate with writers and content marketers all over the world.

So without further ado, here are three ways you can optimize content production.

1. Make A Content Calendar

Many content marketers work without any sort of content plan or content calendar. A content calendar helps you to stay strategic with your content plan and come up with new ideas on both your good and bad days.

Content creation is a taxing job, and if you had to rely on your imagination every day to come up with good ideas, you’d be taking anti-anxiety pills before long.

That’s why it’s better to prepare a calendar on one of your highly imaginative, fruitful days and reap the benefits year round.

If planning a year ahead is too much for you, plan a week or a month in advance.

For instance, I am most productive on Mondays and by the time it’s Friday, I am staring at the MS Windows Clock waiting for it to turn five. So I often do the thinking and planning on Mondays and then just work on those ideas during the rest of the week.

This strategy has helped me boost my productivity and has kept me sane at the worst of times.

Pro tip: writers, editors and publishers can use Kapost to create and follow a calendar while content marketers can use it to audit content and find the true value of it. In addition, brainstorming meetings are more fun when you have an entire calendar to fill!

2. Use Customer Personas to Fire Up Ideas

I write my best when I know who I am writing for and where my articles will be published (yes, there was a time when I had no idea – it was like shooting arrows in the dark).

Whether you are preparing an eBook or a short guide, keep your customer persona in mind and then watch as your thought process and writing speed accelerates.

For instance, if I am writing a peppy article for millennials, I think of my cousins who are still in high school.

If I am writing a thought-provoking article on American politics, I think of my uncle in Philly and anticipate his arguments in response to my article, which fires me up and spurs me on to write with more clarity, speed and efficiency.

Pro tip: if you are a B2B content producer, shopping and industry news preferences can give you many ideas to fill your calendar. Also LinkedIn can fill you up with many interesting tidbits about your customer’s preferences.

3. Repurpose Content

This is a huge thing right now. There are many content marketers are raving about repurposing content periodically.

It is said to be a smart way to optimize your content production without investing a lot of time, money and energy. All you need to do is change the format, tone, your audience segment and voila, you have fresh content working in unique ways to serve your purpose.

Can’t imagine how this would work?

Well let’s say you wrote an eBook two years ago on customer service.

Now pull out some sentences from the book that can double as good quotes and use them on your social media pages and presto – you have a killer social media post.


Now you know three simple ways to maximize content output without sacrificing quality. I have personally used all these tips over the years, and now they have almost become second nature to me.

Most importantly, knowing your most productive days or hours can be instrumental for your success and help you produce content at record speed.

Take some time to figure out when you are most productive, and use your peak hours to start implementing these strategies.

Then, leave a comment below letting me know how the actions you’ve taken have impacted your productivity.'

Avinash Nair

Avinash Nair is a Digital Marketer at E2M, one of India’s fastest growing digital marketing agencies. He is responsible for content marketing and paid search marketing services. You can find him on Twitter: @AviNair52'