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What You Need to Hear

What You Need to Hear

What you need to hear probably isn’t what you want to hear. This is something I continue to think about, especially as it pertains to people I know. They might be clients, friends, or just people I’m looking to help. But coming out and saying what I know they need to...
Doing What Works

Doing What Works

I feel like marketing is a game of mental tenacity and consistency as much as it is a game of creativity and optimization. If you have two ads running, and one is a winner, and the other a loser, you should keep the winner and drop the loser. It sounds simple, but in...
Enterprise vs. Community

Enterprise vs. Community

Is there a tension between enterprise and community? Depending on the type of project you’re building, there is. Enterprise says: Do what’s right for the business. Increase profit. Cut unnecessary expenses. Make your money generation machine as efficient as possible....
How to Sell a Product That Doesn’t Exist

How to Sell a Product That Doesn’t Exist

I’ve been working with a business coach for a little over a month now. He’s been helping me look at things a little differently than I used to. To generate more revenue from my website, he suggested I start selling a course. After writing the copy and creating a...