Right and Wrong (Free Thinking)

Right and Wrong (Free Thinking)

In many ways, we’ve been taught to believe everything is either right or wrong. The school system, the church, the government, even our parents and friends. They all instilled beliefs in us when we were young. They painted a world of black and white. Some of us hold...
Vulnerability or Numbness

Vulnerability or Numbness

The last two weeks have been a bit of an emotional rollercoaster. I can already hear you saying, “Oh boy, here we go.” Well, it probably isn’t what you think. Last week, I watched a TED Talk by Brené Brown called The power of vulnerability. I do recommend it. If this...
Pushing Back

Pushing Back

In business, the customer is always right. Or are they…? Recently, I’ve had a few edit requests on the posts I’ve written for clients. That prompted me to write about content specifications. It’s not a difficult issue to sort out. You can hire an in-house editor who...
Mindset is Foundational to Success

Mindset is Foundational to Success

What is mindset? In layman’s terms, it’s how you think. Here’s an interesting quote that sums it up nicely. You may have read this somewhere before: Watch your thoughts. They become words. Watch your words. They become deeds. Watch your deeds. They become habits....
Asking for What You Want

Asking for What You Want

Nothing holds you back in your marketing efforts like not asking for what you want. This somehow seems to run contrary to inbound marketing or content marketing philosophy where the idea is to serve the audience first and sell later. And I wholeheartedly believe in...
What You Need to Hear

What You Need to Hear

What you need to hear probably isn’t what you want to hear. This is something I continue to think about, especially as it pertains to people I know. They might be clients, friends, or just people I’m looking to help. But coming out and saying what I know they need to...