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Asking for What You Want

Asking for What You Want

Nothing holds you back in your marketing efforts like not asking for what you want. This somehow seems to run contrary to inbound marketing or content marketing philosophy where the idea is to serve the audience first and sell later. And I wholeheartedly believe in...
What You Need to Hear

What You Need to Hear

What you need to hear probably isn’t what you want to hear. This is something I continue to think about, especially as it pertains to people I know. They might be clients, friends, or just people I’m looking to help. But coming out and saying what I know they need to...
Doing What Works

Doing What Works

I feel like marketing is a game of mental tenacity and consistency as much as it is a game of creativity and optimization. If you have two ads running, and one is a winner, and the other a loser, you should keep the winner and drop the loser. It sounds simple, but in...
Enterprise vs. Community

Enterprise vs. Community

Is there a tension between enterprise and community? Depending on the type of project you’re building, there is. Enterprise says: Do what’s right for the business. Increase profit. Cut unnecessary expenses. Make your money generation machine as efficient as possible....