Nothing holds you back in your marketing efforts like not asking for what you want.

This somehow seems to run contrary to inbound marketing or content marketing philosophy where the idea is to serve the audience first and sell later.

And I wholeheartedly believe in that approach. But no matter how much value you think you’re adding to people, you can’t forget to ask for what you want.

Here are some common mistakes people make:

  • Not asking at all. You don’t ask, you don’t get.
  • Asking for too much. In most cases, you shouldn’t use more than one call to action. People get confused easily.
  • Burying their call to action. Your audience missed your ask because it got lost in the shuffle. You probably used too many words.

If you’re trying to raise funds for your project, for instance, you must continually ask for what you need. No, not every one of your posts should be promotional in nature. But you must ask regularly. You must assume most of your followers aren’t seeing your posts in the first place, and you’re going to have to post multiple times to reach everyone.

Ask, ask, and keep on asking.

You can give, and I would suggest giving too, but if you haven’t reached your goal yet, don’t let up on the asking no matter how uncomfortable it makes you.

David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, and music instruction. Today, he works as an online marketing strategist and consultant, helping companies create compelling content to develop relationships with their target market.

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