If and when you can, you should reach out to your prospects personally and individually.
The rise of social media, however, has had an impact on how people connect with businesses. And society has been evolving to adapt to the changing times. Now more than ever, people are using websites to learn about every topic imaginable.
So, if you are selling products or services, it is best to employ social media marketing. But a lot of companies are already on social media, so how do you compete and stand out among the rest? Here are some tips to consider:
Research & Leverage The Latest Trends
Research popular industry terms and social content, and keep abreast of trends. Use a tool like BuzzSumo to find related articles that consumers love to read, as this should give you a better idea of the kind of content you should be creating.
This is a difficult issue to confront, but many good products and services go unnoticed because of their lackluster presentation. So when you put in the time and effort to do your research, you’ll sharpen your marketing skills and figure out how to market better.
Build a Strong Connection with Influencers
Determine who the influencers are in your industry, and how strong their influence is on social media. Have a look at the number of followers they have – some have hundreds and thousands, and some have millions!
You could take advantage of a tool like Followerwonk, which will sort your followers based on their frequency of tweets, as well as how influential they are on social media. In this way, you could easily identify followers you should be prioritizing.
But this doesn’t necessarily mean that you should only focus on people that are the most influential. If you work with those who don’t have as much clout, they’ll remain loyal to working with you.
Build New Connections
As a marketer, it’s a good idea to get out of your comfort zone. Why do I say that? Because in social media, it pays to find new connections and widen your network.
By continuously adding valuable content to your website, you can tickle the interest of new followers.
Join a Conversation Thread
People are actively conversing using all forms of social media. Explore all social platforms and find the best avenues to engage with. You can lead the conversation and share your knowledge on different platforms.
You can also share your own opinion on things. In this way, you can build both your connections and your credibility.
Over the long haul, you can gradually market your products and services by sharing them in-context in conversations.
Some people will take the initiative to ask about your services, especially if they sense that you have industry know-how. But you can be more proactive about promoting your offers when it’s appropriate to do so.
Reward Your Followers
Your social media presence is strengthened by your followers. So, it is best to return the favor by giving your followers rewards. It can be physical rewards like giveaways and discounts, or it can be intangible rewards like making them feel that they are valued by responding to their comments and simply expressing your sincere gratitude for their loyalty.
It is also best to offer promos as a reward like special discounts, free products, or extended warranty. This particular gesture would leave an imprint on your followers, and build considerable trust with them.
Are you already using the above strategies with your social media marketing efforts? Are there any other strategies you’ve found to be beneficial?
Let us know in the comments below!