When it comes to getting people’s attention with the introduction of your blog post, there are plenty of philosophies out there.
Why is the introduction so important? Well, it sets the tone for the rest of the piece, and it may have a huge impact on whether or not your readers will even bother to stick around to read the rest of it.
There are always times when a reader may not have been able to find what they were looking for on your post, but when you go to the trouble of distributing and marketing it, you hope that your visitors will take the time to read the content you’ve put so much time and effort into.
So, if you want to prove your worth to your visitors, you need a strong introduction. Here are some tips on how to draw people in from the first sentence.
Use Your Personality
In general, blogging should not be equated with writing a college paper. I can understand the desire to want to demonstrate your expertise, but I think we can all agree that using simple language is helpful, because it’s easier to understand; particularly if you’re talking about a confusing subject to begin with.
Write like you talk. If the piece doesn’t flow quite right, it may require some editing. Give special attention to the flow of your post.
Additionally, draw comparisons to things you like or know well. If you’re into fishing, then make references to reels or lures. If you like sports, consider using sports analogies.
Leverage the Power of Story
We are all drawn to stories. Jesus told parables that had lessons hidden within them, and that’s part of what made him so compelling as a leader.
At times, you may not have a story that relates directly to the subject matter, and that’s okay. However, make sure to inject story when and where appropriate.
Pulling a chapter from your own life is a great way to get to the core of the matter. If you touch people’s hearts, and you evoke emotion, you will have them for the rest of your post.
Relate to the Reader
You know what makes you more relatable? Challenges. We all have them.
I don’t know what your blog is about, but here at Outsource Blog Content, we talk a lot about blogging, outsourcing, and a bit of marketing. Do you think there might be challenges associated with those things? Absolutely.
First, the fact that you acknowledge a problem shows that you’re both transparent and bold. Second, it shows the reader that they’re in the right place, because they begin to realize that the challenges they’re experiencing are perfectly normal.
Find and Use Great Quotes
People love quotes. Moreover, when you use them in the right context, they serve to reinforce your points and built trust with the reader in the process.
Here’s an example via Brian Clark:
Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.
See how nicely that fits with the theme of this post too? Even though you are the voice of your blog, you don’t have to be the go-to person for everything. You can tap into the expertise of others too.
Most of you have probably heard that you should ask a lot of questions throughout your blog post, especially if you are looking to get more comments.
It just so happens that questions make for great blog post openers too. The fun part is that you don’t necessarily have to ask really specific questions.
If you’re going to start off a post with a question, it might as well be an open-ended one, or one that your readers will immediately answer “yes” to, and by extension will say “yes” to the rest of your post as well.
Use Attention-Grabbing Statistics
While I do feel that stats are a little over-hyped these days, they can still grab the attention of your readers.
Naturally, if you are in a field where data is more heavily talked about, you’ll probably be more inclined to use that information in your posts. That will help you connect with your target readers.
Stats – like quotes – can also add credibility to what you are trying to communicate. Though references aren’t always required, it’s also good for your readers to know where you’re coming from.
There is a lot of talk about headlines and intros with blog posts these days. Certainly, you can’t underestimate the importance of drawing people in to look at your content.
Conversely, I don’t believe that this is merely a game of getting the attention of your readers. I think there are greater things to aspire to as a blogger, like adding value.
If you consistently deliver the goods, people will keep coming back. However, if you disappoint them by baiting them, they may never return to your blog again.
So, if you enjoyed this week’s post, come back next Friday for another insight from Outsource Blog Content.